More generally, life has been tough for video games companies in China since Beijing embarked on a crackdown of the industry in 2018. Upcoming releases for World of Warcraft: Dragonflight, Hearthstone: March of the Lich King and season 2 of Overwatch 2 are expected to proceed as normal later this year, while the launch of mobile and PC game Diablo Immortal in China won't be affected as it is covered by a separate agreement. Mike Ybarra, president of Blizzard, said in November that the company was "immensely grateful" for the passion of its Chinese community and was "looking for alternatives to bring our games back to players in the future." In November, NetEase CEO William Ding said Blizzard and NetEase had "material differences on key terms" when they were looking to renew their agreement. High did not say whether Blizzard plans to seek alternative distribution partners for its other games in China, which include Hearthstone, Starcraft and Diablo III.īlizzard's partnership with NetEase marked one of most significant examples of a Western game franchise finding success in the Chinese market.
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